Our Story


For over 10 years, we've put our hearts and souls into making videos that make people feel good. What started as a family sharing our everyday moments turned into a career on YouTube we never could have imagined, and a community of millions who've grown up with us, laughed with us, and made our family feel like theirs.

As a family, we've always loved candy, and we've tried just about all of it. Only a few ever made us stop and say, "Now that's good." It got us thinking about what it would take to make a candy that earned that reaction every single time.

We always knew that one day we wanted to create a product for our fans. Something that could bring them even closer to us. Not just a video on a screen, but something real they could hold, share, and have in their own homes. So when it came time to decide what that would be, the answer was easy: candy.

Lockeez is what happens when a family takes the same dedication and passion they've poured into a decade of videos and puts it into a candy brand. We didn't want to make just another candy. We wanted to build a brand that stood out, that made people feel like part of our family, and that held itself to one non-negotiable rule: the candy had to be the best in the world. That meant tasting, testing, and re-testing until every flavor earned its spot in the bag.

We always knew that one day we wanted to create a product for our fans. Something that could bring them even closer to us. Not just a video on a screen, but something real they could hold, share, and have in their own homes. So when it came time to decide what that would be, the answer was easy: candy.

Lockeez is what happens when a family takes the same dedication and passion they've poured into a decade of videos and puts it into a candy brand. We didn't want to make just another candy. We wanted to build a brand that stood out, that made people feel like part of our family, and that held itself to one non-negotiable rule: the candy had to be the best in the world. That meant tasting, testing, and re-testing until every flavor earned its spot in the bag.

Built Together


Lockeez is a family brand through and through. From the very first idea to the bag in your hands, we've been in it together, obsessing over every detail along the way, from the flavors to the packaging to how it feels the moment you open it.

More Than Candy
When you pick up a bag of Lockeez, you're not just buying candy. You're joining the family. 

— The Rush Fam

"We wanted to do something different, entertain, make people smile, do challenges, do giveaways, donate to causes we care about, all while also offering delicious sour candy."
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meals provided by Meals for Children